The product is interbank payment infrastructure — something the end user never sees and nobody finds easy to explain. Every previous marketing attempt ended in jargon-heavy slides.
We designed a motion language that follows the journey of a single riyal through the system, at pace and in brand colour, then cut it into 9 short pieces for social.
We reduced 14 pages of technical copy into one narratable idea.
We storyboarded, built a motion board and tested it on a sample audience.
We produced the hero film plus 9 platform-specific cutdowns.
For the first time we can explain what we do without losing the room in the first minute.