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Mawj Studio

We designed an identity that isn't only seen but heard — every visual element derives from a real waveform.

ClientMawj
Year2023
Duration4 weeks
Our roleMotion identity
Services Motion identity Generative design Motion design Sonic branding

The challenge

A music studio with a completely static identity: a fixed logo and colours with no relationship to what happens inside the room.

Our solution

We built a generative system that turns any audio clip into a visual pattern, so every music project automatically generates its own cover in the brand's language.

01

Sound to form

We developed an algorithm that turns a waveform into a visual pattern.

02

Constrain the language

We bounded outputs within a fixed palette and composition rules.

03

Ship it as a tool

We delivered a tool the studio runs itself for every release.

The results

0% Covers auto-generated
+0% New followers
0 Design hours per cover

Every release now carries its own signature without us commissioning a designer each time.

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